Learning outcome: Discuss political, economic, sociocultural and technical factors in markets that impact on international marketing opportunities.
ASSIGNMENT INSTRUCTIONS
Essay: Discuss political, economic, sociocultural and technical factors in markets that impact on international marketing opportunities.
Select three markets to discuss. Select the most significant markets in your opinion. There is no right or wrong in market selection, as long as you can justify your selection with relevant arguments. In your brief introduction to each market explain why you chose this market (1-2 sentences). Cover all four factors in each of these markets and provide a brief summary (2-3 sentences) for each market outlining its international significance. You can do the discussion in comparison style or simply list one market after the other. The comparison style will earn extra points.
Spread the work for this assignment over the next four weeks. Start this week with market research and gathering resources for each area. Select two markets to discuss. In the following weeks, discuss one factor per week.