Learning outcome: Effective Presentation of Business Information - Business Case Analysis
Word count: 2000 - 2500 words excluding your referencing.
For this assignment you will research an organisation, focusing on their business communication strategies and how business information is disseminated within and outside the organisation. You will have to substantiate your findings by referencing to source materials including your textbook and Study Guide. You are required to engage in some research into the theories underpinning the presenting business information in order to successfully complete this assignment.
Instructions:
For this Assignment your tasks are:
- The research should be qualitative and should contain an interview (either face-to-face, skype or phone), observation and materiel study on both traditional and social media.
- Share the outcomes and analyses of both internal and external presentation of information using relevant tools and models
- Identify and discuss key findings and set a conclusion regarding the best practices.
- Make recommendations for improvements based on the strengths and weaknesses
Your report should include:
- An Introduction
- A research goal and description
- An analysis
- Conclusion (key findings)
- Recommendation
- A list of References
- Appendices of data collected through interviews and observations. This could include interview transcripts and examples of promotional materials for example.