MForge is a medium size company that has developed an innovative jackhammer drill that can be attached to a conventional compressed air motor but lasts for around 100 hours of use. It also speeds up the drilling process by about 25%. The novel spinning motion of the drill also reduces dust by about 50-75% depending on the application. MForge's cost of making this drill is about $9 and the company can meet current demand without capacity expansion. The company is currently trying to figure out the most appropriate price and marketing plan for the product.