Solved: Method of evaluating purchase alternatives, Marketing Management

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Method of evaluating purchase alternatives

Question 1) What are the three components of the evoked set method of evaluating purchase alternatives? Describe each.

Question 2) Identify and describe six methods that can be used to develop a communications budget. Choose a business you know and suggest a method that business should use to develop its communications budget, and explain why you proposed that method.

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Marketing Management: Method of evaluating purchase alternatives

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