Question: 1. Messaging is a primary function of marketing. Furthermore, creating effective advertising content and selecting the right advertising platforms is a key objective for getting the right message to the right target audience at the right time. Suggest two (2) additional challenges a global marketing team may experience when creating international advertising campaigns, coordinating media buys, hiring advertising agencies, and/or developing promotional budgets.
2. Debate whether you believe it is important to use local people (expatriates) when expanding into new countries. Next, describe three (3) benefits of recruiting expatriates for an organization prior to expanding into a new country. Provide support for your responses.