Question: Message Strategies: Good News Messages. Amateur and professional golfers in search of lower scores want to find clubs that are optimized for their individual swings. This process of club fitting has gone decidedly high tech in recent years, with fitters using Doppler radar, motion-capture video, and other tools to evaluate golfers' swing and ball flight characteristics. Hot Stix Golf ( www.hotstixgolf.com ) is a leader in this industry, having fitted more than two hundred professionals and thousands of amateurs.
Your task: Imagine that you are the communications director at the Indian Wells Golf Resort ( www.indianwellsgolfresort.com ) in Indian Wells, California. Your operation has just signed a deal with Hot Stix to open a fitting center on site. Write a three-paragraph message that could be posted on the resort blog. The first paragraph should announce the news that the HotStix center will open in six months, the second should summarize the benefts of club fitting, and the third should off er a brief overview of the services that will be available at the Indian Wells Hot Stix Center. Information on club fi tting can be found on the Hot Stix website; make up any additional information you need to complete the post.