Merits-demerits of agents to enter foreign market


Question 1. What are the most difficult challenges a small or medium enterprise faces when dealing with the entry mode into another country?

Question 2. What do you think are the advantages and disadvantages of using agents to enter to foreign markets?

Note: Please attach in a separate Word document. Minimum of 1/2 paragraphs for each question.

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Marketing Management: Merits-demerits of agents to enter foreign market
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