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Merger between xm radio and satellite radio

I am writing a paper regarding the new merger between XM Radio and Satellite Radio. I need to come up with a marketing plan and I am having some problems with the following areas. I am supposed to be a CEO/CMO.

Question 1: Who uses our product and how do we create value? how is it measureable?

Question 2: What is the life time value of our customers. What can we do in terms of customer acquisition and retention?

Question 3: What is our Net Marketing Contribution and each of its components?

Question 4: How do adoption forces, both customer and product, affect the adoption rate for our services? What can we do about them?

Question 5: Should we keep the Sirius brand? Or XM? Combine them? Launch a completely new one?

Question 6: What should the price be? and should we do add ons.

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Marketing Management: Merger between xm radio and satellite radio

Reference No:- TGS01612649

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Merger between xm radio and satellite radio

Reference No:- TGS01612649

Recent Questions Asked Marketing Management

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Q : Global companies and web marketing

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Q : Describe the direct and media marketing programs

Q : Inroducing product or company to the japanese market

Q : Compare the advertising plans-both online and offline

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