Q1. Write down the importance of organized retailing in your country?
Q2. Describe the factors affecting the decision making procedure of customers.
Q3. Explain how the retailers segment the market?
Q4. What do you mean by the term merchandise management?
Q5. Describe the merchandise buying process.
Q6. Illustrate the factors to be analyzed in the merchandiser’s performance.
Q7. Write down the merchandising presentation methods?
Q8. Describe the significance of store location and layout in retailing.
Q9. Describe the service failure strategies.
Q10. Describe the significance of CRM in retailing with illustrations.