Problem: Please review the article: Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl by - Norm O’Reilly - Mark Lyberger - Larry McCarthy - Benoît Séguin - John Nadeau.
Write a synopsis of the critical information found in the attached article with generating 3 questions about the article.
The synopsis should at least include details regarding the:
1) Main theme/purpose
2) Research questions/Hypotheses
3) Background literature to support research
4) Methodology
5) Results/Discussion (i.e., conclusions drawn by the author(s) and important points made by the author(s)
6) Significance of study/future areas of study
7) Your assessment of how the information would be relevant to a sport management professional and academicians (research and managerial implications)