Medical Devices sold in Japan
In order to cement the value connection between a company's products or services and foreign markets, global marketing managers plan targeted brand calibration strategies. The product and price elements of the marketing mix are fine-tuned for a precise foreign market customer segment.
For your product or service, you selected a target market in Week 1 and an entry strategy inWeek 2. This week, you will create a target market brand calibration plan.
- Use country directory sources to identify population, economic, and cultural indicators for the chosen foreign market.
- Describe the target market profile using environmental factors for segmenting the foreign country market, such as geographic, political, economic, cultural.
- Decide which global brand product and price element benefits are most desirable to the foreign country target market and explain how those benefits can be tailored to targeted customer characteristics.
- Develop a target marketing strategy for the selected global brand in terms of its potential to improve the value calibration of the global marketing mix.
- Cite all sources.
Write your proposed global brand target marketing plan as a 3 page Word document formatted in APA style.