Media strategy is also part of lsquohow do we get there, Marketing Management

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Media strategy is also part of lsquohow do we get there

1. Media strategy is also part of ‘how do we get there?' Explain why you agree or disagree that a firm understanding of media characteristics should be the first step in this part of the framework.

2. There are a number of practical issues when considering how to put a campaign into practice. Discuss at least one such issue for a product of your choice.

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Marketing Management: Media strategy is also part of lsquohow do we get there

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