Problem: Choose a product that is currently available in the USA, and you want to market in another country. Using all available resources, you will need to develop a portion of the strategic marketing plan that includes the following:
Question 1. Briefly explain the country in which you have chosen to market the product and why you selected that country.
Question 2. A marketing mix and a competitive advantage for the product.
Question 3. A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy.
Question 4. A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Remember to specify the advantages of the chosen media, frequency, and continuity to be used.