Task:
I need help discussing a product that is currently available in the United States, and that would be good to market in another country. Then, I need a developed portion of the strategic marketing plan that includes the following:
1. Briefly explain the country in which you have chosen to market the product and why you selected that country.
2. A marketing mix and a competitive advantage for the product. Explain how these will be similar or different from the current strategies that are being used in the United States and why there are similarities or differences.
3. A pricing strategy, a price, and a rationale explaining the price of each of your products. Remember to consider turnover, competition, and elasticity of demand in your strategy. Explain how these will be similar or different from the current strategies that are being used in the United States and why there are similarities or differences.
4. A media strategy for marketing the product including an image and position to be developed, types of promotion to be used, and media to be used. Specify the advantages of the chosen media, frequency, and continuity to be used.
Explain how these will be similar or different from the current strategies that are being used in the United States and why there are similarities or differences.
Also, please include all references and denotre where they are used throughout.
For each question above, please also include the following for each number:
1. "How" you arrived at your answer(s)
2. "What" facts and sources you reviewed and considered
3. "Why" your response is the best one from all the alternatives