Assignment:
Media Skills: Social Networking
Pick a company in any industry that interests you. Imagine you are doing strategic planning for this firm, and identify one of your company’s key competitors. (Hint: You can use the free listings on www .hoovers.com to find several top competitors for most medium and large companies in the United States) Now search through social media sources to fi nd three strategically relevant pieces of information about this competitor, such as the hiring of a new executive, the launch of a major new product, or a significant problem of some kind. In a post on your class blog, identify the information you found and the sources you used. (If you can’t find useful information, pick another firm or try another industry.)
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.