Question: Media Skills: Email; Message Strategies: Marketing and Sales Messages [LO-3] Chapter 10 One-quarter of all motor vehicle accidents that involve children under age 12 are sideimpact crashes-and these crashes result in higher rates of injuries and fatalities than those with front or rear impacts
Your task: You work in the consumer information department at Britax, a leading manufacturer of car seats. Your manager has asked you to prepare an email message that can be sent out whenever parents request information about side-impact crashes and the safety features of Britax seats. Start by researching sideimpact crashes at www.britaxusa.com/learning-center/sideimpact-protection-revealed . Write a three-paragraph message that explains the seriousness of side-impact crashes, describes how injuries and fatalities can be minimized in these crashes, and describes how Britax's car seats are designed to help protect children in side-impact crashes.