Question 1. Discuss various rating systems and media research useful for an IMC campaign.
Question 2. Compare and contrast IMC campaigns for similar products...choose a product line and compare the campaigns. What was the most effective part of the campaign...the least effective and why?
Question 3. Compare traditional media outlets (magazine, newspapers, etc.) to new outlets (YouTube, MySpace, SecondLife, Video games, Podcasts, blogs, cell phones, etc). How has this changed over the past five years? What changes might there be over the next five years?