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Media-neutral advertising

Problem:

Identify what "media-neutral" advertising is that is used in various forms of media without modifications. I cannot think of a product or services that utilizes this approach.

Choose a product to advertise both in print and on TV. I need to discuss the differences between the way I approach each advertising attempt. I am wondering if the product that I advertise would dictate the best form of advertisement.

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Marketing Management: Media-neutral advertising

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