Media campaign targeting aging women


Problem:

A pharmaceutical company develops a media campaign targeting aging women at risk for osteoporosis. The ad is scheduled to run a total of 21 times and will air on several programs believed to reach the target population.

Required:

Question: Assuming that the average rating for these programs is 6.9 , how many gross rating points will the campaign deliver?

Note: Provide support for rationale.

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Finance Basics: Media campaign targeting aging women
Reference No:- TGS0893034

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