Measures of actual and potential value


What are likely to be the best measures of actual and potential value for each of the listed customer bases?

• Customers for a B2B electronics components distributor

• Customers for a dry cleaner

• Customers for an automobile manufacturer; for an automobile dealer

• Customers for a large regional supermarket chain

• Customers for Disney World; for Six Flags; for Club Med

• Customers for CNN; for HBO (Caution: They're different. CNN sells viewers to advertisers while HBO sells programming to viewers.)

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HR Management: Measures of actual and potential value
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