Question 1: What do you mean by the term measurement? Why do we require measuring the attitudes empirically? Illustrate the intellectual and practical advantages of the attitude measurement?
Question 2: Describe the main barriers to accurate attitude measurement?
Question 3: What are the main scales of the measurement?
Question 4: Illustrate the differences between a nominal and an ordinal scale.
Question 5: What do you mean by the term comparative rating scale?
Question 6: What are the benefits and drawbacks of paired comparison scaling?
Question 7: Explain the Q-Sort methodology.
Question 8: What do you mean by the term semantic differential scale? For what purposes is this scale employed?
Question 9: Explain the term Likert scale.
Question 10: What are the main decisions comprised in constructing an itemized rating scale?
Question 11: Explain any two methods for scale construction. As well point out advantages and drawbacks for each method.
Question 12: Write a short note on the Multidimensional scaling.