Measurement of consumer behavior


Part 1: The increase in technology has had a profound effect on virtually every business sector. How has increased technology affected the measurement of consumer behavior?

Part 2:

This article sets up an interesting and very common dilemna for a marketing researcher. What would you do and include your rationale.

http://www.marketingprofs.com/articles/2005/1361/the-ethics-of-marketing-research-can-i-should-i-would-i

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