Meaning of pretesting media surveys


The Belsen interview is a means of pretesting media surveys. It gathers facts and figures by asking people about their attitudes, beliefs and awareness of various media. With this technique, the respondent is interviewed twice-first by an interviewer using the proposed survey and then by a different interviewer, who asks questions about the survey itself. The Belsen interview uses __________ data.


a) Observational

b) Secondary

c) Intercept

d) Questionnaire

e) Synergistic

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Business Management: Meaning of pretesting media surveys
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