LEARNING OUTCOMES
- Understand the basics of branding.
- Understand how brands are communicated through design.
- Acquire basic understanding of theories behind branding and design so that they can find more infor-mation on their own when needed.
- Learn to analyze existing corporate/brand identities.
- Acquire basic understanding of various design sub-areas, principles, and techniques, such as typo-graphy and use of colors.
- Acquire basic understanding of technical needs and limitations in design.
- Learn how corporate/brand identities are created.
- Gain practice in defining and designing a corporate/brand identity.
Write a word document by explaining features about brand and logo.
ASSESSMENT METHODOLOGY
Individual Project: Students must apply the principles of design to develop strategic marketing and communication products and services
STRUCTURE OF THE HOME ASSIGNMENT
The Cover Page: 1 Page
- Title of your work
o It is the most important element of your work. Some tips:
o Make it attention grabbing
o Include trendy key words
o Be short and to the point
o Try to be controversial
o Include a benefit in the title
o Use emotional words
o Use powerful words
- Your name and student ID
- Date and Course number
The Abstract: 1 Page
- It is a summary of 200 words of your work
- It is written on a single and separate page
- The results of your work need to be written not only the methodology
- Write this section after the content of the business feasibility study is complete
- Although the abstract is written when the body of analysis if achieved it is to be presented first
- There are no references in the abstract
- There cannot be any plagiarism appearing in the abstract as you summarize your personal work
The Table of Contents: 1 Page
- It lists all title of each of your section
- Numbered titles make it easier to navigate between ideas and sub-ideas
- The below document is just an example.
- You must be careful in integrating the sub-sections in the appropriate sections to keep a coherence in your argumentation structure
Introduction (Max 10-15% of the Report)
- The Background
- The Purpose
- The Scope
- The Method of investigation
Body of Analysis
The following part is where the analysis is developed to address the objectives of the work stated in the introduction. The listed elements are just an example of what can be found in each part. But there should be a clear coherence of the ideas with a complementary approach based on analysis and not descriptive information.
Conclusion
- Implicitly restate your thesis/position
- Emphasize the importance of your subject by placing it in a larger context
- Offer suggestions for the future based on what you have argued
- End on a relevant and powerful quote or anecdote that serves to "sum up" your paper
- Do not bring in new material
- Do not end on a "cliff hanger," leaving the reader feeling unsatisfied.
Attachment:- Malena-white-sailor-dress.rar