Mcneil museum of art case study


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Question 1. What is the McNeil Museum of Art, and what is its image in the community?

Question 2. What are the possible sources for strategic change for the McNeil Museum of Art?

Question 3. How would you describe the overall performance of the McNeil Museum of Art?

Question 4. What can be done to improve the auxiliary activities of the museum?

Question 5. Discuss the possible operations control issues that McNeil Museum of Art may have.

Question 6. What recommendations should Ms. Mercer and Mr. Pate make to the McNeil Board of Trustees based on marketing control considerations?

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