Strategic Management and Business Policy Assignment
Unit VII Case Study -
In this unit, you will complete the case study of the company (General Electric) that you chose in Unit II and have been researching throughout the course. Respond to the four writing prompts below. Your responses must include information from academic and scholarly research, including at least two resources from the CSU Online Library and at least two other online sources.
1. Create a case study summary of the company you have chosen, including a general overview of the company, its external environment, and a list of its current strategies and objectives.
2. If the company continues with its present strategies and objectives, where will it be in five years?
3. If you were the CEO of the company, what strategies would you recommend, and why?
4. Describe the competitive strategies used by the company's main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.
Journal VII -
Discuss how you could apply the concepts learned in this course to your current or future career. Name at least one strategic management model discussed during this term that you would use, and explain why you selected this model. How might you incorporate information from this model to positively impact your career success?
Your journal entry must be at least 200 words. No references or citations are necessary.
Unit VIII PowerPoint Presentation -
Review the processes of invention and innovation. Then, select a new product that you have been introduced to in the past 12 months. You are encouraged to research this new product using outside sources. You can use the same company you have been researching, or pick a new one.
You are to create a PowerPoint presentation about future inventions this new product could help to inspire and what innovations could be developed to enhance and improve this product. Analyze how these two areas could impact the company. Your PowerPoint presentation should include the following elements:
Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Description of the importance of R&D to include lead users and market research
Slide 4: Discussion of appropriate structure and culture within the company necessary to support innovative ideas and products
Slide 5: Exploration of future inventions inspired by the product or analysis of future innovations of this product (Was this a successful invention leading to innovation?)
Slide 6: Prediction of product demand in five years
Slide 7: List of sources using APA guidelines
Please ensure that every slide has a title at the top explaining what the slide covers. To complete this assignment, a minimum of two reputable sources must be used, cited, and referenced. Add citations in proper APA format, use applicable pictures or graphics, use a slide template, and avoid wordy slides by focusing on bullet points. Remember, this is an academic presentation.
Journal VI -
In today's economic environment, which of the five steps in strategic planning (i.e. 1) Mission and Objectives, 2) Environmental Scanning, 3) Strategy Formulation, 4) Strategy Implementation, and 5) Evaluation and Feedback) process do you think is the most important? Give an example of an industry where this would the most important step. Do you think that a different industry might place more emphasis on another step in the strategic planning process? Why?
Your paper should be at least three pages in length. No references or citations are necessary.