Maytag was once known for high quality and was one of the top appliance brands. Now, their reputation is not so good and others such as LG, Samsung, and GE have taken the lead. Maytag made several globalization-related decisions that contributed to its decline. Research Maytag's history and reflect on their globalization-related decisions.
How those decisions affected its business and what it could have done differently.
Could Maytag still be on top, or was it doomed by external competition?
What can Maytag do now to survive?
Can Maytag ever get back on top, and how?