Maximizing the operating income


Problem:

(Scarce resources) Jan Spears Ltd. Manufactures four different products. Because the quality of the products are high, the demand for the product exceeds the units Jan Spears Ltd. Can produce.

Based on the enquiries made by current and potential customers, you have estimated the following for the coming year:

                       Estimated                                    Direct                Direct

                       Demand in         Selling Price      Materials              Labor

Product              Units                  Per Unit        Cost/per/unit       Cost/per/unit

     A                 8,000                   $50                    $5                      $5

     B                24,000                    60                    10                       9

     C                20,000                  150                    25                      30

     D                30,000                  100                    15                      20


The following information is also available:

-  The direct labor rate is $15 p/h and the factory capacity of 80,000 hours. For the next year Jan Spears Ltd. Is unable to expand its capacity.

- Jan Spears Ltd.  Is unwilling to increase its selling prices

-  Apart from direct materials and diret labour, there are no other variable expenses except for variable overhead. The variable overhead is 50% of direct labour cost.

- Fixed manufacturing overhead is estimated to be $1,000,000 for the coming year. Fixed marketing and administrative expenses are estimated to be $750,000 for the coming year.

Required:

Which products and how many of each should Jan Spears Ltd. Produce in the coming year in order to maximize its operating income.

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Finance Basics: Maximizing the operating income
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