Match the demographic profile of your target audience for Del Taco with the types of television programs that they are most likely to watch on a regular basis.
1. Define your target audience--use demographic profile (age, gender, marital status, family size, and income
2. Make three lists of TV programs, including their specific names, and organize them by categories: always watch, usually watch, occasionally watch.
3. Estimate the use of social media by your target audience, including specific platforms, based on frequency of use: always, usually, occasionally.