Mass media advertising and sales promotion techniques, Marketing Management

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Mass media advertising and sales promotion techniques

Answer the following questions.

Question 1) Describe the promotion mix. Also justify the purpose of promotional activities.

Question 2) Sales promotion supplements the advertisement. Explain this statement in detail.

Question 3) Explain sales promotion techniques used in your country.

Question 4) Distinguish between mass media advertising and sales promotion techniques.

Question 5) Describe the nature, purpose and function of product literature.

Question 6) What are the steps of personal selling? Explain all.

Question 7) What do you mean by media presentation? Explain the cost of press advertising.

Question 8) What is the meaning of hard and soft launch for a new product? Also write down the promotional objectives under hard and soft launch situations.

Question 9) Explain the implementation of promotional campaigns, through the advertising agencies.

Question 10) Explain the operations of advertising agencies in relation to your country.

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Marketing Management: Mass media advertising and sales promotion techniques

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Marketing Management: Mass media advertising and sales promotion techniques

Reference No:- TGS06099

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Recent Questions Asked Marketing Management

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Ask an Expert for Answer!!

Marketing Management: Mass media advertising and sales promotion techniques

Reference No:- TGS06099

Recent Questions Asked Marketing Management

Q : Explaining nutrient cycling considering nitrogen cycle

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Q : Mass media advertising and sales promotion techniques

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Q : Imperfect market structures-internalising external cost

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