Maslow hierarchy of needs as a framework


Problem: Using Maslow's Hierarchy of Needs as a framework, prepare a marketing strategy for one of the following four choices by identifying an appropriate need level for the target audience and developing a suitable appeal:

- Girl Scouts

- GNC's (General Nutrition Center) new anti-oxidant line

- A candidate for president

- An upscale food store such as Whole Foods

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Marketing Management: Maslow hierarchy of needs as a framework
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