Develop a brief IMC for the company or product you are working on in your assignments.
- First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
- Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
- How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
Here is the company information for the fictional business I created
Marry Apple Juice Company commenced its operations in 2013 dealing with the production of Apple juices manufacturing. The company is located at the edges of New York. Over time, the company has gained popularity and even entered international market fronts. Amongst the continents the company has set sight on includes Asian and Europe. It has established the main depot at Munich-Germany, Jerusalem, Cape Verde and South Africa. The management has also set up plans to venture into South American markets and North American too. With its already established fan base, the company has made a promising start ensuring profitability within the last two years it has been in operations. Recent statistics taken by a major statistic bureau have shown positive growth and development of attitude towards the brand. On this regards, it is among the company's major plans to strengthen the grounds and ensure future success is guaranteed. Ranging from geographical advancements, economic expansions, and increase in production, the management has plotted the best way forward to ensure that whenever customers need apple juice, Marry Apple Juice Company is there for them. Therefore, this paper focuses on exploring the marketing structure regarding the Marry Apple Juice Company.