Write a 3000 words report on the given case study. Marks and Spencer is a leading UK based merchandise and food company established in 1884. what different strategies company uses to sustain in this competitive environment. This report should be presented to the Board of Directors of M&S Company, the report should incorporated different measures and strategies which should help the company to achieve their goals and will also meet overall strategic objectives of the company.
Analyze the goals, key performance indicators, target and action. which tool is used in the report which provides insights to the different strategies of the company. summarize the finding we gained from balanced scorecard of the company. Determined in the report that M&S Company’s profit margin decreases due to increase in costs.
1. Introduction
2. Vision and Strategy of Marks and Spencer
3. Balanced Scorecard
- Financial Perspective
- Customer Perspective
- Internal Business Perspective
- Learning and Growth Perspective
4. Strategy Map.
5. Recommendation for Marks and Spencer
6. Use of Balanced Scorecard
7. Benefits of Balanced Scorecard
8. Limitation of Balanced Scorecard
9. Conclusion
10 Reference