Marketing team for a new ice cream company


Question: Everyone at your work place is part of a marketing team for a new ice cream company that hopes to top Ben & Jerry's for creative flavors. All of you have been gathered into a large conference room for the whole day. What flavor would you suggest? What are the ingredients in your flavor? Don't forget to give it catchy name. Please give a citation to support the answer.

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Marketing Management: Marketing team for a new ice cream company
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