The Internet is an environment for resource exchange, the basis for marketing activity. Marketers who wish to leverage the online environment to achieve the objectives of a marketing strategy through marketing management tactics can do so in many ways.
Please, discuss in two hundred to three hundred words the role of the Internet in terms of its implications for managing all aspects of the marketing mix. That is, how does the Internet function as a set of resources that can be used to change strategies with regard to product, pricing, distribution, and promotion decisions?