Marketing strategy of the small business


Assignment:

The second stage of this project is the analysis in the form of a PowerPoint Presentation. In this presentation, students will determine the marketing strategy and human resource approach of the small business.

A. Required Elements to include in the Analysis Paper (Stage Two):
 
B Determine the marketing strategy of the small business;

C Discuss the human resource approach of the small business;

D The student must research the industry information and discuss how the small business compares with the industry in which they operate;

E The student may find it valuable to visit the location and/or interview the business owner.

Required Formatting of PowerPoint Presentation:

1. A total of 15 to 20 slides will be presented that includes a title slide and a slide for references;

2. The note section of PowerPoint is to be used to provide detailed information of each slide;

3. The student must include at least four scholarly references (two of which may not come from the course materials). Direct quotes are not to be used;

4. Graphics are acceptable if they relate to the organization; clip art is not allowed;

5. Students will submit the presentation to the assignment folders by the due date;

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Strategic Management: Marketing strategy of the small business
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