1. Marketing strategy for Fitness supplements. This is where you explain whom exactly you are targeting, what your positioning strategy is, and what your brand is and what your brand is about and what your 4 Ps are. This section needs to logically flow from section 2 and 3. Include samples of your advertising in the Appendix. Be sure to include:
Positioning
Product/service strategy
Pricing
Distribution
Marketing communication
Marketing research (you do not have conduct research but explain what would be needed)
2. Action Program: When will you do what? Be sure to include:
Promotional decisions for Fitness supplements – which forms of media will you use for this project? Be specific and work within your budget. What action steps should be taken to implement?
Create an advertisement (at least 1). Be creative. In the past, students created commercials, social media ads, flyers, etc.
3. Marketing Budget: For this marketing plan, your budget is $5,000. You can also discuss what you would do if you had an additional amount of money and/or what you will do in year 2 with an additional amount of money. Be specific on how you will spend the budgeted money. This budget is referring to your marketing efforts.
4. Controls for Fitness supplements – Briefly summarize – how will you determine when you meet your objectives? How will you know that you are doing well?
5. Reference page (Add to what you have from previous assignments)
This is a market management product, its focus is to promote, advertise and inform the buyer of what product can do for them on health level and keeping up fitness.
Its trying to promote a product based on fitness supplements and improvement of health. basicly advertisement and sales.