Problem:
The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.
New Products
In an effort to continue to promote health and fitness in every home around the world, the Nike Corporation has plans to create a new line of home fitness equipment with the quality that Nike represents. The equipment will be affordable for every household budget and promote family fitness. The products will include weight benches, treadmills, elliptical machines, stair climbers and outside equipment for children such as climbers and a book for parents filled with outside games for children. The idea behind the products is to promote healthy lifestyles by living more active as a family.