Problem: Create a new product or service for an existing organization. This product or service will be the basis for your marketing plan. (Existing organization is Amazon.com and new product or service is a brick and mortar store for Amazon).
Include:
- A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service.
- The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.