Marketing strategy
1 What are the main products ( two paragraphs)
2 What are the main distribution channels ( two paragraphs)
3 What are their principal promotion activities ( two paragraphs)
4 How their prices compare to competition ( two paragraphs)
5 Who are their target customers ( two paragraphs)
financial strategy
1. prepare a table that shows the assets, liabilities, total common stock and additional paid in capital and retained earnings.
2. Explain how asset increases were financed by increases in liabilities and equity.
3. Briefly discuss company mergers.
Organizational capabilities and human resources.
1. Obtain the company organization chart. Explain what it shows
2. Discuss number of units and employees.
Industry and competition
1. The total size of the industry and major competitors.
2. Explain what makes the company different from competitors.