Assignment
By casual analysis, there are many problems that they have to seriously think about and take decisions so that they can promote the products of the company. "Rodkin admitted ConAgra had tried to broaden the consumer base for three brands - Chef Boyardee, Healthy Choice and Orville Redenbacher's - without success. "We have spent too many resources on these brands trying to penetrate new consumer segments by overcoming their perception barriers, and frankly, it hasn't worked," he told analysts." (Best)The below is a list of problems that the company is facing:
1. They have no proper marketing plan where they can market their products to potential customers and increase their sale. Absences of marketing strategies create a hurdle to the success of the company.
2. The poor management of the company fails to maintain the wide range of products. This poor management leads to poor financial performance.
3. Although they have acquired different companies and the merger with others to increase their products they are still not specialized in products that give them a competitive edge over others.
4. Increased days of inventory leads to product loss and damage as they deal in perishable good and due to the limited sustainability of products, most of the products are the waste in the warehouse.
5. "Although they have ample resources, still they are not taking benefit from them and increase the production of organic food." (crunchbase.com)
Recommendation:
• It is recommended that new strategies for business must be made that is accordance with the current market needs and demands.
• It is important to strengthen the skills and abilities of employees so that they can easily meet the business challenges. Therefore, adequate training must be provided to employees.
• Marketing strategies should be made that will promote organic food so that company can take maximum benefit out of it.
• The whole organization structure must be upgraded so that they meet with current challenged of the market.