Answer the following questions:
Question1) Explain why goods and/or services are central to both marketing and operations
Question2) Examine why ethical behaviour and government regulation are important in marketing
Question3) Assess why a mix of promotional strategies is important in the marketing of goods and services
Question4) Evaluate the marketing strategies for a good or service
Question5) Analyse a marketing plan for a business
Question6) Explain how globalisation has affected marketing management