Marketing shapes consumer needs and wants
Problem: Consider the statements "Marketing shapes consumer needs and wants" and "Marketing merely reflects the needs and wants of consumers." Take a stand and justify one statement, supporting it with examples.
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As a way to enhance relationships with customers, e-tailers are beginning to test Web logs (blogs). Online merchants feel that their blogs will give their e-stores more of a personality, and will get customers to return to their Web sites even whe
Based on what you read about age subcultures in Chapter, explain why stores catering to teens and young adults did well during the 2008 holiday selling season?
Explain the flow model for a CRM system -- what is it, how does it work, what are the advantages/challenges? Identify three examples of specific businesses that might be used as a model of CRM for other companies.
Problem: The case study "The Dark Side of Harry Potter's Magic"; what are the marketing ethical issues in this case?
Problem: What is social media and what are some of the tools? Select a company or product that uses social media marketing and compare its social media site to its corporate web site. Are they the same or different? If they're different, how are t
What are the pros and cons of using advertising instead of other marketing methods? Please elaborate with a scholarly references.
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors.
Propose probable solutions that will be included in a marketing plan that will answer three common concerns that parents may have when weighing the Montessori Private School as an option.
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