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Marketing segmentation and target marketing are critical to

Marketing segmentation and target marketing are critical to the marketing of products and services. In addition, product/service differentiation and product positioning are critical. Choose a company/product/service that you are familiar with:

1. Describe its target market(s).

2. Explain how it has differentiated itself from its competitors

3, Explain how it has positioned itself in the market place.

4. Are there any suggestions that you could make to this company about the above?

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Marketing Management: Marketing segmentation and target marketing are critical to

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