Introduction : Marketing reviews and audits are an important part of marketing planning process. There is a great need to analyse the internal and external environment of marketing. Greggs is one of the largest chains of bakery in the United Kingdom. It has more than 1670 outlets and has a speciality in sandwiches, pastries, doughnuts and sausage rolls. The headquarters are located in Newcastle in England. John Gregg founded the bakery in the year 1939.
Explain the market plans of Greggs. Focus on different ways of auditing, external and internal factors that influences marketing planning in Greggs. Explain barriers to marketing planning and different ways to overcome.
Follow the below given structure in preparing this assignment.
Task 1
Importances and Changing Perspective of Marketing Planning in Greggs
Capabilities for Planning Future Marketing Activities
Techniques Used in Organizational Auditing and Analysis of External Factors
Evaluation of Company's Effect On Environment
Task 2
Barriers to Marketing Planning in Greggs
Overcoming Barriers to Marketing Planning
Task 3
Marketing Plan for A Product in Greggs
Importance of Marketing Planning in Strategic Planning
Techniques for New Product Development
Recommendations for Pricing Policy, Distribution and Marketing Mix
Factors Affecting Implementation of Marketing Plan
Task 4
Ethical Issues Influencing Marketing Planning
Responses to Ethical Issues
Examples of Consumer Ethics and Its Effect On Marketing Planning
Your response should be at least 3500 words in length. You are required to use at least 10 references as source material for your response.
All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.