Assignment:
The goal of this course project is to produce a marketing research plan that will enable you to make recommendations concerning a selected product or service. In this assignment, select a product or service for the marketing research project, as presented in the Marketing Research Survey course project description. Provide a rationale for needing to do marketing research on the selected product or service. Do the following to complete this assignment:
Question 1. Select a product or service for which you would like to do marketing research. Your product or service must fit with one of the following:
- Identify a new product or service.
- Significantly enhance or add to an existing product or service.
Question 2. Outline and provide an objective for your Marketing Research Survey project.
- For example, perhaps you want to better understand the perceived benefit of your new product or service, or you want to better understand the demographics of the market to be targeted by your new product or service.
Question 3. Using the information above, complete a 500 word paper with the following information:
- Describe the product or service selected for the Marketing Research Survey project.
- Explain the rationale for your selection.
- Define the research objective you seek to address.
- Identify sources of secondary research to support the primary research