Marketing research process


Answer the following question:

Question 1: List and explain the steps in the marketing research process. Trace a hypothetical study through the stages in this process.

Question 2: Distinguish between primary and secondary data. When should researchers collect each type of data?

Question 3: What is sampling? Explain the differences between probability and nonprobability samples and identify the various types of each.

Note: Explain in detail.

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Finance Basics: Marketing research process
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