Marketing research methods


Marketing Research Methods:

Template for Assignment Research Questions and Hypotheses

Assignment requires you to develop at least 5 research questions (RQ) and related hypotheses (H). These will be the core of your assignment. Therefore, it is very important that you have meaningful research questions and testable hypotheses.

If you wish to receive initial feedback on your proposed RQs and Hs then complete this template and email it to your tutor as an attachment NO LATER THAN 5 p.m. on Friday 10th October. Emails received after this deadline will not be responded to. Your tutor will email a brief response regarding any obvious concerns they have with your draft.

When completing this template, note that each RQ should be written in a single sentence, and hypotheses should only be expressed in terms of parameters (i.e. using symbols).

Tutors will only review your first draft, and only if it is submitted on this template. Subsequent drafts will not be reviewed.

While you are not required to seek feedback, I strongly suggest that you take this opportunity.

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Marketing Management: Marketing research methods
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