Assignment:
Q1. Explain the meaning of the statement that “marketing research industry thrives off derived demand.”
Q2. What began drastically changing the marketing research industry in the 1990s? Why?
Q3. What was identified as the leading challenge facing the marketing research industry in the 2007 Confirmit industry survey? Why?
Q4. Some critics claim marketing research is viewed as a commodity. Why?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.