Assignment requirement
Topic: Marketing Research analysis on "Holden Commodore Online Launch", an Australian Car Company Online programme
Instruction:
1. Read the case attached
2. Prepare an assignment report (Part A)
3. Prepare a 16 slides power point for presentation
Part A: Strategic Group Report
General requirement:
1. Word limit: 2400-2500, exclude cover page, Table of content and reference list
2. Referencing: 6-7 references in Harvard style; must be released within 10 years (i.e. Year 2008-2018)
Report Structure (1)-(6):
(1) Title Page
(2) Table Of Contents
(3) Executive Summary (around 200-300 words)
(4) Main Body
1. A discussion of the target market alternatives for the new Commodore. Recommend one.
Focus points:
State TWO target market alternatives which are currently "Holden Commodore" focus on, and recommend one with reason supports
2. A discussion of the alternative ways of defining the ‘Population' for a research study on the Commodore target market. Recommend one.
Focus points:
State TWO alternative ways of defining the ‘Population' which are currently "Holden Commodore" focus on, and recommend ONEwith reason supports
3. A discussion of the alternative ways of defining the ‘Sampling Frame' for the research on the Commodore. Recommend one.
Focus points:
State TWO alternative ways of defining the ‘Sampling Frame' which are currently "Holden Commodore" focus on, and recommend ONE with reason supports
4. A discussion of the alternative ways of defining the'Sampling approach' for the research on the Commodore. Recommend one.
Focus points:
State TWO alternative ways of defining the ‘'Sampling approach' which are currently "Holden Commodore" focus on, and recommend ONE with reason supports
(5) Recommendation (around 6-7 points in 500-700 words)
(6) Reference list.
Part B: Power Point Presentation
1. 16 slides for 15 minutes presentation
2. Summary of the Marketing Research Report
- Briefly describe the Holden Commodore Online Launch;
- Covering 4 questions above in Main Body
3. Recommendation
Attachment:- Case - Holden Commodore Online Launch.rar